If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their industry. Chances are if the blog post was written effectively, you came away with helpful knowledge and a positive opinion about the writer or brand that produced the content.
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Anyone can connect with their audience through blogging and enjoy the myriad benefits that blogging provides: organic traffic from search engines, promotional content for social media, and recognition from a new audience you haven’t tapped into yet.
If you’ve heard about blogging but are a beginner and don’t know where to start, the time for excuses is over. Not only can you create an SEO-friendly blog, but I’ll cover how to write and manage your business’s blog as well as provide helpful templates to simplify your blogging efforts.